Coupons

The following lifecycle events are associated with the key interactions that a customer has with the app or website while using discount coupons:

Coupon Entered

This event is triggered when a coupon is entered by the customer, either on a cart or during the order/transaction. The following properties are supported:

Here is an example of the Coupon Entered event:

rudderanalytics.track("Coupon Entered", {
  order_id: "26988d4c2ead000000000000",
  cart_id: "349349349da27da72ad7d73bc4",
  coupon_id: "earlybird10",
})

Coupon Applied

This event is triggered when a coupon is applied to a cart or a transaction successfully. The following properties are supported:

Here is an example of the Coupon Entered event:

rudderanalytics.track("Coupon Applied", {
      order_id: "26988d4c2ead000000000000",
      cart_id: "349349349da27da72ad7d73bc4"
      coupon_id: "earlybird10",
      coupon_name: "Early Bird $10 Discount",
      discount: 10.00
    });

Coupon Denied

This event is triggered when an invalid coupon code is applied to a cart or a transaction. The following properties are supported:

Here is an example of the Coupon Denied event:

rudderanalytics.track("Coupon Denied", {
      order_id: "26988d4c2ead000000000000",
      cart_id: "349349349da27da72ad7d73bc4"
      coupon_id: "earlybird10",
      reason: "Coupon expired"
    });

Coupon Removed

This event is triggered when a customer removes an already applied coupon from a cart or transaction. The following properties are supported:

Here is an example of the Coupon Removed event:

rudderanalytics.track("Coupon Removed", {
  order_id: "26988d4c2ead000000000000",
  cart_id: "349349349da27da72ad7d73bc4"
  coupon_id: "earlybird10",
  coupon_name: "Early Bird $10 Discount",
  discount: 10.00
});

Questions? Contact us by email or on Slack